[Adam]

News update from the official Pentax website:

Las Vegas, NV CES Booth #C15113— PENTAX RICOH IMAGING AMERICAS CORPORATION is now offering consumers the ability to custom order the Q10, the world’s smallest, lightest mirrorless interchangeable lens camera system, in 100 different color combinations. This unmatched offering of color variations will enable consumers and photo enthusiasts alike to find new and limitless ways to express their iindividualism through photography.

Despite the complex nature that accompanies the offering of such a varied and wide ranging line of product, PENTAX will custom build each of the cameras to order per the color specifications set forth by each consumer. Once an order is placed, the specifications are sent to the PENTAX manufacturing facility where each camera will be hand built to reflect the personalized selection made by the individual who ordered it. Similar to that of a luxury good, the experience of customizing, ordering and receiving the finished product is unparalleled in the photo-imaging industry. This level of customization will be accomplished thanks to PENTAX’s unique supply chain management process, its team of committed customer service representatives and its progressive retail partners.

Pentax news announcement: http://www.pentaximaging.com/about/press/292

Adam
PentaxForums.com Webmaster (Site Usage Guide | Site Help | My Photography)



PentaxForums.com server and development costs are user-supported. You can help cover these costs by donating. Or, buy your photo gear from our affiliates, Adorama, B&H Photo, KEH, or Topaz Labs, and get FREE Marketplace access - click here to see how! Trusted Pentax retailers:

[photoman1]

Hi Adam,
Since you know about the AF360FGZ II prototype before it was publicly announced!?!?
Do you know anything else? Or you can't tell anyone if and what you know of any new crop or FF?
Or maybe the K30 color customization "typo"? --> http://www.pentaximaging.com/about/press/291/PENTAX_to_Showcase_Unequaled_Li...ectronics_Show -- "K-30: The K-30’s weather sealed body, impressive list of features and pocket-friendly price makes this an attractive choice in any of its 18 available colors."

[Adam]

The info about the 360 flash is in another press release from today. Unfortunately, even if I knew something more I wouldn't be able to post it until it became official.

[jeffshaddix]

Color combinations will sell if marketed properly. As much as I dislike cheesy TV ads, this news begs for hipsters dancing on a rainbow of cameras with some feel-good song in the background. Oddly it would sell cameras...maybe Pentax should do a joint ad campaign with Skittles...

[crewl1]

Colors video:

You Tube

You Tube