Originally posted by phonoline Those samples you post are not high class fashion photography. Noone working in the upper class of fashion photography works with the 645D. Noone ever used the 645 for fashion so why use the 645D now? There's no interchangeable back, LS lenses are rare. Pentax will never challenge Phase One, Hasselblad or Sinar with the 645D system - this cam was made for medium format beginners and for professional landscape photographers. That's it. And I don't neccessarily mean it in a negative way.
As far as pointless buttons are concerned, I can name two: flashmode & picture mode (or however the function is called where you can pick different colour modes). Noone needs these.
Don't get me wrong, I love the 645D. But in some points I can second what Ken writes about.
I work in advertising production as a day job and the tools used on the high end are as much about the established brand name as they are about quality. Sure certain cameras for motion such as the phantom don't really have competition, but for tools of the same quality from different manufacturers, they are generally picked on brand name preference of the client. Hasselblad and phase is what a lot of clients that pay great sums of money for their campaigns expect to see during a shoot. Not because another camera can't do the job but because there is a strong brand perception of quality still hanging on from the years past. Sure Hasselblad has more features that cater to fashion but very few of them have to do with image quality in the post film era.
As far as Ken Rockwell, I think he runs a joke/spoof site. No one serious would write some of the articles he writes. He is clearly a fan of a few pieces of gear and if a new camera does not follow that format he disregards it as "crap". I also believe he has "reviews" written before equipment gets officially announced (perhaps just changes the model name and few key specs from what they were not he rumour sites) and posts them the minute the announcements happen to funnel traffic to his site. It's very obvious he does not test or use most of the equipment listed on his website.
He reminds me of this guy: