Originally posted by normhead I still think they should cal it the 440 instead of the 645. Truth in advertising I say....
Yes, and what was it with all of these 35mm marketed cropped sensors (apss, apsh, etc.) from Nikon, Canon, Sony, etc? I think they should have called the 18mm cameras or whatever. Then confused people even more and told them they had to buy 35mm xbrand mount lenses to go on the 18mm body...
Perhaps you should complain about the naming of the Hassy and Phase/Leaf back names as well. That would really complete the argument.
Or mess with peoples minds and go back all the way to film era Hasselblad Xpan marketed as a 35mm rangefinder taking 24mm x 65mm negatives. After all 35mm doesn't even measure the height of the film but the width that most cameras used...