I like his photos, but agree that some are better than others. Believe that they look better in "real life", sometimes difficult for a photo to "pop" online.
Also seems like Lik have good marketing skills, and know how to sell his photos.
Many good landscape photographers out there who struggle with getting their work known.
(A bit funny in a weird way, lik means corpse in Norwegian, so it was a bit strange to type in the address to his website,
Peter Lik USA - Fine Art Photographer and Luxury Photography)