IMHO, Pentax can't get its money back on a new 645 quick enough to keep the executives happy .... unless ...
Unless it shares technology with the new cropped flagship. That will feature a new SAFOX and PRIME.
That would make more sense, it's amortizing. It's how the Z came about, it's basically a big K-3.
What other companies do is perhaps irrelevant, I suspect Fuji is losing money and being kept afloat by its Instamax film products.
What Pentax needs to do is to either stay in the black by any amount or be in the red by a small amount during this crashing market, for its Ricoh masters to not just shut it down altogether.
That the Imaging division president himself appeared in a Live Event talking about the immediate future (including a doubling down on DSLRs) is reassuring. You don't do that without approval from above, you don't pump up something that's about to be defunded.