Originally posted by biz-engineer It's not only Pentax not putting enough efforts into medium format. IMO, the whole camera industry is running out of steam with their "no-real-advantage mirrorless full frame". The market for medium format digital should be developed further to make those MFD systems more popular and cheaper. Full frame should be presented as entry-level consumer format, and medium format digital should be the serious and professional choice, which in terms of image quality is the pretty much the truth. The best full frame digital systems of today with the best lenses just barely reach the quality are former professional film era quality. The fact that only Fuji seems to invest in this MFD market segment is just non sense.
That's how it always was. 35mm was always a bit of a toy camera/amateur snappers or journalistic portable format, and medium/large format really quite popular.
Now APSC, and APSC mirrorless fills that, and the bulk of amateur/pro's using full frame - which is just 35mm. In saying that, lens design and sensor resolution of these digital FF camera's exceeds 35mm film- which is really rubbish with nasty colours/grain and nasty low res even from a scan.