Originally posted by MadMathMind was Pentax THE camera in the 1970s? Or at the very least, was it a Canon/Nikon equivalent of today?
By the time the 70s happened Pentax was already behind Nikon, Canon, Minolta, and even Miranda. My grandfather had a retail camera business that was a front-end to his very successful national photo processing operation, and I remember those days. The Pentax heyday was really in the early-to-late 60s when the Spotmatic ruled (see also Ringo). They failed the professional market on a pure technical level by lagging behind those other makers. You couldn't get a motor drive for a Spotmatic, which was a differentiator in the pro market. Other brands also offered full-aperture TTL, and Pentax was relatively late to the game with changing their screw-mount to a bayonet type in 1975 (!) that others had implemented a several years earlier. That helped foment the market perception that Pentax was more of an amateur brand. Similar to more recent times, Pentax pricing was lower than other brands, and fed into the perception that it was a "poor man's XYZ." This also helped foster a bottom-feeding cluster of customers.
By the time the later 70s hit, Canon and Nikon had both excellent equipment and massive advertising budgets. Olympus got very popular too, as did Minolta, Yashica, and Konica. There were so many brands, and like today, Pentax just didn't advertise enough.
The K-1000 was the standard student camera for, well, decades. Its production run was from 1977-1988. While it got a Pentax-branded product into many people's hands, it simultaneously burnished a perception that Pentax was something you grew out of.
M