Originally posted by grainbelt From a marketing perspective, I think the telephoto kits are a hedge against the superzoom buyer - why go DSLR when I can get this 12X superzoom? Well, we can bundle your DSLR with a telephoto to cover the same range.
Beat me to it
As the 2 lens kits are almost always entry level DSLR models (Kx and Kr in pentax land) they go up against the super zooms for one, also a lot of step up buyers may have has an older super zoom and want more reach.
I'm actually surprised the ads for these don't read comes with 16x zoom (actually a little more at 18-300)
My wife's Olympus E300 (it was a complete steal what can i say) has the 35mm equivalent of 28-300 kitted with it and the lenses aren't bad at all
for basic kit lens the 18-55 Pentax has always been highly regarded (the canon ones are just bloody awful in my experience), and as mentioned the 55-300 is also excellent for it's class. For a lot of casual shooters and familyy shooters this may be all they eve need, for the beginner it lets them learn what focal lengths they use most and then invest in higher quality lenses appropriately when funds allow
It sure would have been nice to have this when i started out (1973). for the longest time all i had was a 50mm, then i got a teleconverter, and finally a 135. I never had the reach you get with a 2 lens kit ever. (still don't as my biggest lens is 200mm, though i do get wider at 14mm)