Originally posted by Parallax
Hold the camera upside-down.
Sorry, just had a little smartass attack there. Seriously, no there isn't a way to do that.
I have the same issue. To me, the direction they turn just isn't intuitive.
That's interesting... I actually swapped my front and rear from stock settings, which seems to make everything about how one would expect. Front e-dial becomes shutter and turns the same direction a shutter speed dial does, rear for aperture goes left-right for higher numbers/stopping down.
Don't know if that'd help, but I basically unboxed my K20d, was thrown off by the stock dial assignments, made the switch right off the bat and forgot they don't come that way. Same finger as I'd use for shutter speed with my old Canons, anyway, so it seemed the most natural. And that, at least, 'turns the right way.'