The never ever touch method is not necessary and if you have finger prints and such, you have to clean it off.
Originally posted by timmijo I avoid commercial lens cleaner
Well, avoid Windex (high water content), Ajax (abrasive), Pledge (wax and polymers). However, some camera specific cleaners will work to certain degrees. It is more the cloth that will need to do the "heavy lifting".
Originally posted by timmijo ...I keep a very well-worn piece of soft t-shirt in my...
Not a good material. Cotton cloth even if worn and fuzzy is going to have loose dirt and grit that will move around and get reapplied to the surface of the lens and scratch.
For years I've used a microfiber cloth designed for photographic optics... not the stuff for car windows or household mirrors. For example, Pentax sells a microfiber cloth last time I looked, but you just need one that is made for fine optics like rifle scopes, telescopes, microscopes and cameras lenses. Microfibers will hold tight the dirt and will not easily release them. Even if they say it will wash off in a laundry it actually won't completely come clean. I will use a Microfiber cloth for about six months to a year and then stop using it and just replace it for a new one instead.
For heavy grease, Eclipes optical cleaner is a Methanol based cleaner and will evaporate very fast... don't use it with PEDC*PAD as that stuff scratched my lenses. If is great for when you need to use a good damping amount on an area.
Careful using cotton based products like "Q-tips". If you must, it is best to get it very damp... no need for dripping wet... with a cleaner first and then use it. Dry is bad, as it will mean the fibers are too stiff and dirt will not be enfolded by the fiber, but just get dragged around and scratch the surface.