Hello sir_neophyte,
Good to hear that you took our advice, a flash will serve you well in several different areas of photography. The most obvious is, of course what you mentioned, dimly-lit or indoor group photos. But it's also great for portraits, macro, and "fill flash" is good for situations where the subject is partly-lit by daylight, but some parts (like the face) is in shadow. Fill flash or partial-power flash can even out the lighting.
But first, you have to get used to using it. Just leave yourself plenty of time to test it, and keep notes on settings, distance, etc. Your first set of batteries will be used up quickly, but that's a small price to pay.
Let's clear up the "Bounce" feature, which is why most flashes have the tilt option.
When you face a subject and fire the flash directly at them, the flash (usually) overpowers all other light and gives the subject the classic "Deer in the headlights" (think about it!) look. It flattens their features, throws deep shadows directly behind them (like Film Noir) and is generally considered the least flattering use of light. It's called "Direct Frontal Light". Avoid it if you can.
Instead, tilt the flash head up about 45 degrees, so the light bounces off the ceiling and back down for a more indirect lighting angle. Of course, the exact angle will vary, depending on the subject distance from the camera and the height (and color) of the ceiling.
Another use of tilt is to angle the flash head up and use a "Bounce Card" to bring it back down. Many newer flashes have the card built right into the front of the flash, you just pull it out. If not, a plain white card rubber-banded to the top/front of the flash works fine.
If you can talk a friend into modeling for you, try different power settings and distances. If you can't get a suitable model, there's another solution; A styrofoam "Head", the kind used to display wigs, necklaces, sunglasses, etc. I found a used one in a thrift store for $3.00 US. Set it up in a room, turn off all the lights and blast away! Try full frontal light first, to see how it looks. Now try bounce, at different settings. When you find a setting (ISO, shutter speed, f/stop, flash power setting) that works at 5 meters (camera to subject distance) write it down.
Now try 3 meters, find a good setting. How high is your ceiling? That setting will work for that height, a higher ceiling will need more power, a lower ceiling will need less.
There's lots more experimenting to do, but this should get you started!
Good Luck!
Ron
Last edited by rbefly; 12-18-2012 at 08:17 AM.