Originally posted by davids8560 Why is it a no brainer for you?
The value of Adobe CC and other SAAS (software as a service) products depends on the context of use, or simply one's budget. Generally for folks in business, the use of a tool is more important than the ownership of the tool. So with CC you are ensured of the tool's availability beyond a single workstation or group server; plus you get the latest version that has been tested, maintained, and backed up. That can save companies labor and resource costs beyond the monthly rental fee. To me, if I cannot afford the "$2K" to purchase the software outright, paying $10 per month is a no brainer
if using the tool is a requirement. My goal isn't to own the software, my goal is to use the software to create images that will make me money.
A business model is the driver here, which is why Adobe still has retail versions of Lightroom and Photoshop Elements as these products are aimed at consumers as well.
M