I started shooting film with SLR's in the early 70's and I put either 1A filters or UV filters on every lens I owned. Please note: my home town was at 7,165 feet (2,184 m) which means that there was a lot of UV scattered around. Jokes aside I remember Ralf Nader claiming something about safe radiation levels -- come to find out living in that town put everyone above what he considered "safe". Whoda thunk it.
During this time I was shooting Fujica SLR's with EBC lenses and when I went to Yellowstone National Park there were warnings in the entry literature warning camera owners about getting steam and water condensation on "coated" camera lenses as the chemicals would literally eat away the coatings. When I went to the beach in Southern California the surf was up with a heavy on shore breeze. The front of the lenses, both my glasses and cameras, got covered in salt crystals. If I had wiped my lenses like my brother did, I too would have scratched the lens surface - coating or not.
On some of my digital lenses I use UV filters, mostly out of habit since I live within a few hundred fee of sea level. Lots of air to filter out UV down here. I always use a lens hood and most of them have bumps and scratches in them. Then again, both my brother and my old friends are not around anymore so I don't have to worry about them intentionally putting their fingers on my lenses and laughing as they run away. I have had quite a few UV filters get scratched having them do that. I am consistent as I get older. On my 8mm fisheye and 16-50mm I do not use filters, and I have been in some pretty heavy downpours with the 16-50mm, on my 50-135mm it came with a UV filter and I have just never taken it off.
Do UV filters protect your lens? In some cases yes they do, blowing sand, dust and Yellowstone vapors etc. Do they reduce your IQ (image quality - not intelligence) not that I have seen, as long as you buy the expensive ones. If you are out and about, use a lens hood, but be forewarned, a lens hood will not stop your brother from "being funny".