Originally posted by noelpolar In addition, a store needs to be super cool in itself to even be eligable to stock Pentax equipment. This embarasses most stores, who will just deny any real knowledge of the brand.
Being popular is like running for the elections, it's not about telling the truth, it's about getting liked by the majority. Whether you are DPReview or anyone else, you have to tell the majority of people what they like to hear. That's why you get statements in 2018 such as "IBIS is innovation" while I had it already on my K200D 15 years ago (I even had that on my Canon A710IS...about 18 years ago) and in all Pentax models I had since then had IBIS. But please if you want to sell more new camera models, shutttt... ignore what I said, just tell the Nikon users that IBIS = new innovation, and you'll sell a tons of new Nikon gear.