Originally posted by Billk Don't assume you always want to sharpen eyes and soften skin. If you shoot for sharp eyes, they usually don't need anything done in PP. Also, don't assume you always want to soften skin. A professional makeup job will usually mean very little needs doing in PP.
Check out Anita Sadowska's videos on youtube on fashion retouches.
My photography teacher, Peter Coulson, has website tutorials (subscriber ones unfortunately) on his techniques. He is very anti the usual defocussing techniques for skin smoothing and uses dodge and burn techniques instead. Those are very important for no make-up fashion looks. You can see the results on his main (free) webpage peter-coulson.come.au
Peter Coulson has a hair-makeup page and I'd say they're all post-processed, Bill.
To see what the industry expects, Google the terms 'makeup photography' and look at the Images results.
Here's a shot I did using the Pentax DFA 50mm f2.8 Macro for sharpness. Headpiece created for the occasion, as well as a paper wedding dress!