The updating procedure instructions on the Ricoh website gives the exact name of the extracted BIN file. The camera won't recognize any file that doesn't match that name.
Example (K-1 ii)
Quote: The following file is extracted.
Fwdc240b.bin: This is the updated firmware.
Copy the above Firmware file [fwdc240b.bin] to the root directory in the SD card.
If your computer does not have a card slot, you can copy the firmware update file by inserting the SD card into your camera and then connecting the camera directly to your computer.