Originally posted by ThorSanchez When it took many years for the K-3 Mark III to come out I started looking at other options, including Fuji. Every spec sheet and every review highlighted their film emulations, and my reaction was "why?" They're selling people on the idea that the camera has built-in versions of the presets you can get in any decent RAW development software. Why not just hit the dropdown to pick a film emulation that best fits your intent when going through everything in post?
Obviously a lot of people don't work in post, it's all jpegs so that's a selling point for them. It's just way outside my preferences and experience. I think I've used a jpeg preset style on my Pentax cameras 3-4 times in 10 years. Those jpeg menus are like vestigial organs, sitting unused and never accessed for years at a time until I annoyingly stumble upon them by accident.
The 'Why' is has many answers. I can share a couple here;
1) With some skill and care, selecting a good 'filmsim recipe' can result in something 90% to what you envision in post. This direct in the field relay can impact heavily on other basic cameras settings (like the exposure triangle variables) to getting exactly the look you want. Because we run off an EVF there is a WYSIWYG approach. Of course you can get this shooting RAW as well (because with cameras we only ever see the Jpg previews anyway), but it can be a very powerful 'in the field tool'.
2) Quick turn around on jobs. 10-15secs/file in post to polish what was already super and graded to taste already.
It makes good business sense.
You just have to know what kind of work and jobs you'll do that the client will be happy with 'jpgs'.
No, this is not a replacement for RAW, there will always be a time for RAW, SOOC vs RAW is the daftest of arguments imo, it shouldn't even be an argument or discussion point, period. But I digress, that is the Fuji world, this is Pentax and I like to encourage users to get familiar with their Pentax in camera Jpg capabilities because it often surprises a lot of users just how wide, varied and artistically interesting the results can be, saving people time in post and enjoying direct in the field feedback of their shoot. If Fuji can derive pleasing in camera results, can we Pentaxians also? I think so.