I've been selling cameras for awhile now. Basically I'm asking how would you go about selling a pentax over a nikon or a canon.
In more detail ::
Customer comes in, they ask me for advice on what camera to purchase. I show them between the nikon and the canon(always want to start with that cause 99% of the time that's all the customer researched or know about). Eventually at some point they ask or I bring up that I own a pentax.
So I tell them about the cost, vers more lens, the build. Always then comparing them to sony saying sony cameras feel cheap and plastic.(need to always knock off the cameras that directly compete
)
Help me, obviously some people will be lost causes and will always go nikon or canon. But there are quite a few I felt I could have swung them elsewhere. I've actually have had customers who come back just to talk after they bought a canon or nikon, and we get into the pentax conversation and there are some regrets on their part. Especially when they see how expensive the lens get in this regard.
On another note..
Sometimes I get the customer who comes in, and when I mention pentrax they respond.
I never heard of pentax before
I of course cry on the inside but say nicely that they have been a big part in photography forever.