Originally posted by wll Here in Los Angeles, one of the biggest camera retailers no longer carries Pentax.
I think Hoya is pretty tough to deal with.
It may be that Hoya feels with them now owning Pentax and producing quality products that are at the top of their class, along with larger advertising dollars they will be spending they don't need to bend over backwards. Public demand may force retailers to stock their products.
I could be wrong, but just a thought.
wll
What advertising dollars? I haven't seen any Pentax advertising.
I never put any stock in the Chicken-Littles around here, who are always proclaiming that "Pentax is doomed" if they don't release a full-frame camera; if they don't increase the continuous frame rate to 20fps; if they don't totally revamp the autofocus mechanism; ad nauseum.
However, if this really is Pentax/Hoya's attitude, then I *DO* believe that Pentax is doomed. I don't really believe that they think this way. Pentax represents such a minuscule share of camera sales, that there is no way they can pull this off. The retailers would, rightly, tell Pentax/Hoya, to "Get lost, we sell eight times as many Canikons as we do Pentaxes".
Frankly, though, I don't understand some of Pentax' business practices. This isn't the first time I've heard that Pentax is trying to strong-arm retailers into buying ever larger quantities of merchandies. Shortly after the merger, they got rid of most, if not all, of their field reps, who communicated with local dealers. None of this makes any sense. Pentax isn't big enough to get away with that.
If half of what I've read is true, Pentax seems to be making a very concerted effort to make it difficult for retailers to carry their products. Maybe they have some secret master plan that we mere mortals can't understand, but it doesn't seem very smart to me to effectively force your retailers to stop selling your products. Even depending exclusively on big box stores and mail/online retailers like B & H and Adorama can backfire. A lot of people go to a brick and mortar camera store, examine and try the cameras they are interested in, and then order from B & H. Its not fair to the local retailer, but that's the way it is. Few people, other than the faithful, will buy Pentax when they have only been able to hold Canon, Nikon and Olympus products in their hands.
Pentax should be making it as easy and profitable as possible for a local retailer to stock and sell Pentax products. That includes advertising, trade credit, training and local representation.