... as to what a Macro lens does.
As others have stated, Zooms are not macros though some claim to have the capability. A 1:1 Macro will allow you to do life sized reproductions. With a 1:2, you get half sized. If you want to go larger than life, you need a Bellows and proper lens. Most zooms with Macro 'capability' are at best 1:5 and should be considered to be Close Focus rather than Macro. That isn't to say that's a bad thing, you can still get decent product shots with them but they won't be Macros.
Focus distance doesn't matter in determining a macro lens but the size of the lens will determine focus distance. I have a 35mm macro (DA35mm Limited) that does 1:1 but I must get very close to the subject to get the subject in focus, almost touching the subject (which leaves 1:1 bug macros out of the picture for this lens). On the other side, my 105mm Vivitar 1:1 macro will allow me to get up close and personal without disturbing anything because I can step back a bit. The only real drawback of the lens, is it is not Autofocus and manual focus can actually be a chore with the lens. That lens though is still regarded as one of the best in it's range (and carries a price tag to match these days).
There are however a few ways of turning your 50mm f2.0 lens into a close focusing macro type lens. One is a set of Closeup filters. These are basically cheap magnifying glasses that screw onto the front of your lens. They typically come in sets of 3 with strengths of +1 +2 +3 (or sometimes +4). The results can be iffy sometimes but once you learn to use them, they may serve your needs. Another is a Reversing attachment. This will screw on to the lens and allow you to mount it backwards so the rear of the lens becomes the front. With both these options, your depth of field is near 0 and only the focus point will be in focus. Everything else around it will be blurry (this is true in the macro world in general). Therefore, you must make sure that what you want in focus is on the same plane as your camera (no tilting of the camera).
The third option, and my favorite, is find yourself a Vivitar 2x
Macro focusing Teleconverter. These came in both PK and PK/A versions, the latter being more desirable because you can control the aperture on A (and above) lenses with it. Either one however, will turn that 50mm f2.0 into a 100mm f4 1:1 macro for a cost less than half of the cheapest dedicated 100mm.
Another option if you want to spend a little more cash is Vivitar use to make (or it was badged vivitar) a 100mm f3.5 1:2 macro that came with a closeup lens turning into a 1:1. I think the lens is now marketed under the name Pheonix and can be had for less than $100. It's been awhile since I looked at one so that information may be a little out of date.
Barring all that, focus as close as you can, get it as sharp as you can, and crop the image. Online for viewing detail of your products, it's probably good enough. Certainly better than a lot of people post in the for sale or ebay ads.
By the say, these mid range macro lenses (100mm) also make fantastic portrait lenses..