OK, even by the random-speculation-and-false-hope-building standards we are used to on Pentax forums, it takes the biscuit to say that you're definitely "not F'ing around" and that it is "so true" that we will see "big news before October"...
Ben, I am sure you were not F'ing around, but it sure looks like someone at Pentax was F'ing you around, or that Hoya are F'ing Pentax around and no-one wants to admit it. I remember being told by salesmen that Pentax would be making announcements by the end of August. I remember being told on forums that Pentax would be making announcements in September. And, although I missed this post, evidently you predicted big news by October.
So, as m8o says, presumably there will be big news by the end of October?
I'll volunteer to be the one to predict big news by the end of November; who wants to call dibs on the End-of-December prediction?