Originally posted by NS_Sailor I've just skimmed through the post in this thread and like everything that is mass produced it is all about marketing.
How many people you know will only use an I-Phone or I-Pad and would never look at Android product that costs less and in some cases has many of the functions that I-Phone or I-Pad still does not have. I personally have an Android tablet which I purchased 4 years ago at a quarter of the price of an I-pad which has hardware options which even some more current I-pads do not have, namely a fully functional USB port. This is a great option when it comes time to show your most recent shots on a larger screen either directly from the camera or USB Card reader
Canon and Nikon are, in my opinion, following the same strategy as Apple, by flooding the market with overpriced equipment, convincing customers through slick marketing to upgrade to the next best model by adding small features and building in obsolescence into their older equipment.
Ricoh/Pentax on the other hand has taken the stance of learning from the mistakes of the Canon & Nikon by developing a reasonably priced product that contains all the functions of the comparable Canon and Nikon models plus some cutting edge technology, that is compatible with all legacy products of the same brand.
I'm the opposite of you, although I'm an Apple and Pentax user, so I understand why people use both. When Steve Jobs came back to Apple he streamed 33 product lines into 4 lines. What that did for Apple was, it meant they could buy quality components for cheaper than their competitors could by cheaper components. It simplified their supply chain. Apple product is almost never warehoused by Apple, cutting out costs in the supply chain, most Apple sales are direct to dealer or direct to customer. Like Apple, Pentax uses a reduced product line re-useing the same high quality components in may cameras, giving them more purchasing power and lowering cost per part. They tend to go for quality, reliable components like Apple, and provide a ruggedness and toughness , and longevity not matched by their competitors. And this based on my experience. One of my Apple laptops is now 13 years old and functioning exactly the way it did when i first bought. Still good for meal. One of my systems before that lasted 16 years in my house and two more years in the student's I gave it to. IN the 20 odd trips I've guided in the last 5 years, I've seen one Canon and one high end Nikon product die because they couldn't handle the physical demands of a canoe trip. That is a very small sample, but, just saying. So, I guess who is Apple and who is android depends on your perspective. But from my perspective, Pentax is definitely Apple, they may not be cutting edge in terms development and functionality, but they are solid, built to last forever, probably longer than you'll want to use it, always thoughtful in terms of ease of use.