Originally posted by boriscleto I would argue that Pentax hasn't had a high-impact product since the Spotmatic.
I'd agree with that, I got started with Pentax during the buz around the Spotmatic. That was the last time I heard Pentax mentioned in those quiet tones of "you're not going to believe this but..."
As in, "You're not going to believe this but Pentax has made a camera that meters through the lens so you don't need a hand held light meter, and you can set your exposure looking through the viewfinder."
Now that was major... the sad thing is, though it was a huge innovation, the buzz from that only affects people my age. Younger folks just think... "Didn't every camera always do that?"' No one has called the name Pentax in those hushed muted tones of excitement and disbelief in the same manner since. I heard the same tones when a buddy got his F4 with AF so fast it could keep up with the 6 frames a second that camera was capable of. More recently, the D800 was maybe a step down from that but still pretty good.
To me the 645z has that kind of buzz, but only from photographers who have shot MF, and there's precious few of us.
The marketing guys realize, the only thing that can boost Pentax now is a product that causes a buzz. They've become part of the background noise. The sad thing is, the thing that they have to come up with is something that solves a problem photographers have that no one else has solved. If that's what they are working on for the FF, it could be a while, and really, I can't think of thing that could have an effect like TTL metering, or AF at 6 fps.