Originally posted by ChristianRock Before I bought it I had conversations with some friends and relatives, all told me to go Canikon. One particular relative irked me saying that anything but Canikon is completely crap and unprofessional.
I get this all the time. It's because we live in a world where everyone has been trained to be brand loyalists and part of that training is to fear and loath "lesser brands" more than similar "big brands". You can see it in other areas as well. Walk up to two guys arguing the toss over Ford and Holden, and announce yourself as a Volvo or Subaru driver. The two big name fanbois will turn on the newcomer, because they are more afraid of the unknown that the newcomer represents than they are of their own evil twin. Ford and Holden are actually so similar in product and approach, that a criticism of one is really a criticism of both... and non-conformity is the greatest criticism of all. It's your classic market duopoly dynamic; the major players actually ensure their mutual survival by killing of the real competition. The end result from a consumer's point of view is effective monopoly (ie: bad news for innovation and competition).
Photography is not my day job; it is a hobby and an art form for me. However, I have been lucky enough to start getting enough paid gigs now that I can effectively feed my hobby with my hobby. That which I earn by the lens gets spent on the lens. This means that I am rubbing shoulders with a lot of lesser professionals and wannabe professionals and the comments I get for using Pentax gear in some discussions reflect the duopoly theory precisely. I have actually been bailed up by two competing Canikon guys and told that my Pentax should not be used for professional shooting, and that my work cannot be good enough as a result. Well, that might be true, but that would be because I am only an average photographer. But when pressed on why Pentax is to blame for my average photos, the effective response is that only Canon and Nikon are used by professionals...
Anyway, folks, the impression I am getting is that the prosumer ranks (these are the most vocal) of photographers are filled with individuals who know more about camera gear stats than they know about taking photos. They are prime candidates for marketing and the brand snobbery that follows from it.The real professionals I have been lucky enough to encounter know enough to realize that gear is just gear and I can actually understand why they go Canikon; they are looking for a complete system, and every accessory made for cameras is made first for Canikon. Really, not even Pentax loyalists can argue with that. I love my cost effective Pentax stuff, but if I was earning my real money from photography I would want to buy into the system with ubiquitous support. But as for most other camera toting folk... it all comes down to the marketing and people's training as good little consumers.
That is why two mega-companies selling stuff that is too expensive for mediocre products can whip companies that produce innovative and cost effective stuff at the cash register. Pentax only really stands a chance with folk who are pragmatists, sentimentalists, experimentalists or are simply bloody minded. But lets not forget... its not as though Canikon produce rubbish cameras, either. Get a modern DSLR from any of these manufacturers and you are going to get an amazing bit of gear, especially when you compare what you are getting with a lot of other consumer-grade electronic fluff.
As one last little example of the power of simple brand identification... my offsider who actually runs the biz side of my photographic ventures has decided she'd like to jump behind the lens, too (she has a better eye than me, after all!). After me teaching her on Pentax and us producing all of our successful stuff on Pentax (ya know, the reason we have a biz in the first place)... now that she is looking at cameras herself she is going to get a Canon or a Nikon. She doesn't know which. She doesn't know why. She actually described it as simply feeling that with Pentax she was always alone... and that Canikon is all around. You can't reason with that
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