Originally posted by lesmore49 I'm not denying that this happened...or is still happening. I just wonder why would Pentax do this intentionally ?
How well do you think Ricoh is doing at marketing Pentax in North America ? Do you think things are getting any better ?
I don't think Ricoh is marketing at all in the fashion we think of as marketing (advertising, calling on stores with Reps, doing workshops, doing promotions, buying shelf space in retail establishments large and small, paying website opinion-makers, promoting the brand, attending trade shows). When they closed Golden, CO in 2012 they only brought 50 people to Denver. I have 116 people in my location.
They outsource many of their functions to contract companies and seem not to maintain a US inventory of parts and accessories. They don't have many Reps (at one time there were two), I don't think their Customer Service is actually Ricoh Imaging employees, their Webstore is outsourced and makes its own decisions about inventory, their Parts Department is one person and doesn't sell to the public any more (but there isn't a parts dealer, so you effectively can't get them), their website was outsourced - but it might be in-house now - they're really a shell, not a company.
James Malcolm said in his Photokina interview they have actually dropped a B&M Dealer recently who wouldn't agree to the new terms. Coincidentally, the 8-store dealer in my area apparently has dropped Pentax recently. I believe they are the largest independent B&M dealer in North America by locations.
I have no idea about the why part but I've spoken off and on over the last 15 years to Canon and Nikon reps (one who was a Pentax Rep) and other dealers who tell the story. At this point (post Hoya) there isn't much they can do to rebuild the infrastructure other than lose money in North America for years.
OTOH, given limited resources, the people who do work for Ricoh are dedicated, hard-working and optimistic. They seem to know where they are going, but they didn't thihk it would be this hard (dealers just aren't interested after the way they've been treated for twenty years).
Perhaps in the long-term, if Ricoh truly develops a robust, multi-platform catalog (Q, large sensor MILC, APSc DSLR, FF DSLR, 645) they can rebuild - but I don't see it until they have enough product volume and market share to justify the expense.
I think Asia is the chicken.
Last edited by monochrome; 10-05-2014 at 11:04 AM.