Originally posted by kadajawi Hm. I'd like the guys (and gals?) to get out of some beaten up car... a wagon for example. Wearing a worn shirt, maybe Threadless, Qwertee or so and some very worn jeans. Unshaven, rough looks in general. A bit of an adventurer type. And very bad weather please.
I like the idea.
However a "beaten up car" has some character, while an ordinary car, not brand spanking new but not beaten up either, has no personality.
You detailed a consistent set of features that help paint an adventurous kind of person. I get another feeling from the ad.
Also, it would have been a good idea to actually feature the car more, if it was to be considered an asset.
One idea that springs to mind is a ground-level shot of an incoming wheel braking and stopping in front of the camera, sporting a worn tyre and a muddy wheel arch (mud guard or whatever you call it).
Cliché, maybe, but deliberate. Definitely not a haphazard intrusion of a detail because it happened to find itself in the frame.