Originally posted by trevinon ¿How is this possible if nobody knows the brand? ;-)
Norberto
Nobody? I would say most people have at least heard of Pentax as the Spotmatic from the mid-60's till the mid-70's and then the K1000 from the mid-70's till the mid-90's was the most popular SLR used in schools offering photography classes. The Pentax 67 is a legendary medium format camera and many government agencies or subcontractors from police departments to science and medical research at universities used Pentax cameras, binoculars, and even microscopes.
Today's youth may not have heard of Pentax, but then many had never heard of David Bowie or who Richard Nixon was. The non-black color body options has a great appeal to youth and although Canon may be rolling their eyes, Nikon took notice with a few red bodies of their own.
No, enough people know. I tried to get YAMAHA sewn onto a guitar strap for my son at a small shop (not a big franchise at the mall that is totally aware of enforcing trademark law). They had never heard of Yamaha musical instruments, but they knew about Yamaha motorcycles and refused to do it. You'd think ONE logo....who cares, but at least in U.S. every place I've wanted to get something printed onto a shirt, hat, strap, etc....no can.