Originally posted by cometguy I don't understand this, either. I got into Pentax in the early 1980s when I bought a K1000 new with a kit lens at a big general retail store with a photo department, and I got the K1000 over other cameras because it was inexpensive. That hooked me into a lifetime with Pentax cameras and lenses, and I don't recall having done any special research beforehand; I do remember thinking that I don't want to pay the higher prices for a Nikon. So why doesn't Pentax keep some entry-level camera like that which is very inexpensive? The K70 is way, way over-priced for most people, and I'm not even sure why it exists, honestly. Pentax needs something around $200-$300 max that can be put in retail stores everywhere, where people can actually touch the thing ... something, anything, to get people to see the Pentax name and get more purchases.
A comparison that comes to mind is Porsche, in which they decided to bring out an SUV (Cayenne) twenty years ago -- to the chagrin and ridicule of many sports-car enthusiasts at the time -- followed up by a 4-door sedan (Panamera) in 2010, a smaller SUV (Macan) in 2014, and an all-electric 4-door sedan in 2019 (Taycan); the four-door Porsche sales have far surpassed the 2-door Porsche sales, with the cheapest new Porsches now being on a par with the most expensive new Toyotas today ... but the 4-door Porsches saved the company and saved the 2-door Porsches from going extinct when the company was struggling. The company desperately needed to sell a lot of units at lower prices, as selling limited numbers of 2-door sports cars at high prices was not enough to keep the company afloat; they needed some radical thinking to get more of the masses buying their cars rather than just an elite few. And I note that Porsche is a subsidiary of much-larger VW, just as Pentax is a subsidiary of much-larger Ricoh. I wish that Ricoh would push to get a GR-type camera more in the USD $200-$300 range (the current GR is prohibitively expensive to get many people to buy it) as well as to get a Pentax K-mount camera as a good entry camera like the K1000 was. The K70 is over-kill -- at least in terms of price -- for most people. And Pentax doesn't need mirrorless when it can let Ricoh do their mirrorless thing with the GR and their wide-angle gimmick cameras, though I think that Ricoh might be wise to put a Pentax label on a cheap mirrorless camera in the $200-$300 range, which would surely have good quality anyway (and much better quality than a smartphone camera).
I am in agreement to a degree. Pentax would benefit from marketing a less expensive camera, but is that what the public really wants? The advertisement agencies are possibly part of the problem. Are they pushing for the bigger, better, more advanced, more extras , more ease of operation, the more automatic? Many people want a camera that will think for them and take the photos without any action except pushing the shutter button. however, there are still many who want to really practice photography and have a camera that will take video, can get photos in dim light or the interchangeable lens because they think they will get better pictures. The market will support what the majority of people want.
The cameras Alex645 mentioned, Canon T7 and Nikon D3500 are entry level cameras, but the Nikon is going for $5-600 currently. And the K70 is not what I would call an entry level camera, it has so many nice extras on it that I would place it in the advanced or semi-pro category. I recently bought one to upgrade from a K-x, which also is a very good camera and was considered an entry level. At it's release 12 years ago, it was in the $400 plus price range. fairly comparable to the upgraded, improved and more versatile K70 released five years ago. Also the K70 is still in production because it is a camera that is wanted by the public.
Not meaning to be offensive or defensive, just looking at the situation in a, hopefully, objective manner. Expressing your opinion is your right and I support you having it.