I doubt Pentax wants to increase market share all that much, this would be pretty expensive with not much gain. They would be happy if they could get part of current DSLR userbase from Canon and Nikon, but I doubt there will be much effort there. I think Pentax abandoned thought of competing on professional market and targets enthusiasts that are, relatively, brand-loyal and appreciate offer that is different then mainstream.
That said, when I was lately photographing some trains, there were few other guys making photos, none has ILC. There were 1 Fuji compact and rest were phones. We talked a bit and they said that while they have cameras, for train spotting near station phones and small compact cameras are easier to handle and grab less attention while IQ is plenty enough for their uses. Sure, they checked my Pentax, appreciated OVF but still were really surprised that I did use it instead of my phone after I told them what phone I use, I think they thought I have some older with crappy camera.
Times are changing, soon this thread will be about photographers with ILC being rare
There was also a girl with JVC camcorder making movies of trains. That was surprise.