Originally posted by Designosophy It's also funny to encounter the censure of the big two users with questions like, Why did you choose Pentax, and statements like, Pentax has no full-frame dSLR, so they're not a pro player.
My good friend who turned me on to Pentax 2 years ago when I was thinking of a Canon DSLR (only because I had shot a Canon film SLR) told me that in the film days the real pros shot medium format. Sure, sports and action guys then and now can only use speedy full-frames, but many portrait, studio, and landscape pros shoot medium format, and he says that's the market Pentax is going after, as well as the entry-level SLR market.
Full-frame has never been considered pro level by Pentax even when they made full-frame film SLRs, and so people who say Pentax isn't a pro player will be eating their words in a few years when the 645D and its successors have a significant foothold once again in the upper-echelon of pro photography.