we're pretty rare i must say
over here in Hong Kong (a very materialistic city i must add), i've heard a lot of whispers really only by the younger generation of how bad Pentax is, whilst they snicker away with their canikons (massive marketing by nikon and canon everywhere you go is probably the main reason)
classic comment was a guy with his D90 (with a friend shooting a canon 550d) and kit lens looking at my K-R and FA31 telling his friend how "bad pentax was because the images become really dark compared to nikon"
i had a good chuckle and silently moved on after seeing he was using auto program mode
later in the day i was shooting birds in a national park and met an older man with a K-7 with FA300 2.8, we gave eachother a nod after looking at eachothers cameras as we were pretty much surrounded by canikon's around us, probably one of the rare encounters i've met another pentaxian (with a serious piece of glass too)