Originally posted by mee And they can keep releasing awesome products. But they won't catch on in the form of significant marketshare unless they really start making an intelligent promotional push to make them catch on... at least in the USA.
Assuming Ricoh aren't complete idiots, their actions (or lack thereof) indicate they aren't interested in 'significant marketshare' near term.
IMHO they want to be the alternative dSLR system to Canon and Nikon - not Soney, Oly, Fuji or Panny, not MILC, not adapter multi-mount cmarea builders. They want to be a dSLR system maker (and a somewhat bent take on MILC - the Q system).
Assuming they aren't complete idiots, that's how they think they can make the best ROIC, near term.