Originally posted by axelm7 I don't think that's it. Pentax cameras probably have low demand compared to Canikon, so production capacity/output is probably not the issue. Good marketing is the issue. People just think that Canikon and Sony are the only choices when it comes to digital imaging products. Most people are completely unaware that Pentax even exists, let alone that they offer better choices for beginners and prosumers at competitive prices.
I think its part marketing, and part being able to 'cheaply' push volume that's required to be profitable in USA. You CAN find Ricoh WG line at probably ALL Target stores and even Fry's. You will not find very few D-SLR / mirrorless Pentax gear outside of a few stores in major markets.
Pentax has to compete against
1. Canon
2. Nikon
3. Samsung (new / large / well funded player)
4. Sony (large / well funded player - heck they make sensors used by Pentax!)
To sell in the US, Pentax has to be able to effectively sell in box stores such as Best Buy, Wal-Mart, Sam's Club, Costco as well as most mom-pop (dying breed) camera stores.
Pentax is in a pickle (at least in US) - its the old method of 'go big or go home'. Pentax has to effectively pay to play against the big boys (Canon/Nikon), and more importantly watch out for the new comers, which have a LARGE electronics infrastructure. Sony has its own media empire. Samsung is just a HUGE (and growing) electronics / manufacturer, and probably doesn't need to use FoxConn.