Originally posted by snpsht Clackers,
I know why I originally bought into the Pentax system (ergonomics, price, WR, and I have since discovered the wonderful primes), but what would you describe as the niche Pentax occupies...is it around those things or something else?
Yes, I'd say it was the same buying reasons for me, Snpsht. In body image stabilization was a biggie.
But the DSLR market is dominated by Canon and Nikon, and you'd have to spend millions to match them just as the DSLR market is annually contracting.
Doesn't make sense for Blockbuster Video to do a Superbowl ad. ☺
A niche occupier can survive a downturn if it's not as financially committed as a troubled big player.