Originally posted by clackers No, they said they are studying mirrorless very carefully.
They would have watched the Nikon Z and Canon R problems unfold with great interest, because it gives clues as to how K-mount would be affected.
Indeed!
Canikon surely expected a flood of sales when they gave their faithful fans a mirrorless option and gave Sony some competition. But Instead of a burst of Canikonites switching to mirrorless and a burst of mirrorless lovers switching to Canikon, they saw their marketshare plummet. For these DSLR makers, adding a mirrorless option has meant selling FEWER total cameras. It really is the worst possible outcome.
The deeper lesson is that MILC is not a market trend, it's a market segment -- some people want them, some people don't. Saying MILC will kill DSLRs is like saying wide angle lenses will kill telephoto lenses. Sure, wide angle lenses and telephoto lenses both compete for photographer's limited lens-buying budgets. And maybe one focal length range or another is changing in popularity. But the one cannot kill the other because no matter how popular wide angle lens become, some people still want telephoto lenses.