Originally posted by CapitanXeon While i know iPhones have been steadily rising manufacturing costs, last i've seen is this:
As per the report (via Nikkei), the iPhone 12 Bill of Materials (BoM) comes to $373 while that of iPhone 12 Pro is $406
Of course there's still some labor involved, but they ride on a healthy margin, that's mainly used to offset R&D. 5G on Qualcomm has seemingly been a cost driver upwards, while cameras should increase cost just for the fact we have so many of them on every phone.
Do not forget logistics and marketing costs too. Then we need to add on the company's and retailer's profits. It soon adds up!
I want my phone to be overwhelmingly used for phone calls and texts. Sure it has secondary uses, emergency camera and internet access, the odd game to alleviate moments of boredom in my case, so the massive increase in expense of the high end models over a cheaper one is simply not justifiable to me. My cheap phone produces perfectly fine images for online sharing or showing people via its screen. Which is how most people use the camera on their phones most of the time. Now I am well aware that many people use their phones for all manner of other things and in those cases my cheapie would not be suitable. The BoMs you quote are 4 times the price I paid for my phone! I reckon most of this extra cost has to be in the camera functions. Else why would so much marketing effort by them be about how wonderful the images they produce are? In order of frequency the adverts I see are for the camera functions, then some USP like a built in pen or a folding screen, then 5G (without any explanation of what it is, what it is capable of or how it is any improvement over 3 or 4G).
I do not understand why any one would buy a high end phone just for its camera functions. If I were being driven into photography through my experience of my simple camera on my existing phone, it would be cheaper to experiment with a used digital camera and if I enjoyed it go onto invest in something more up to date. I think we have reached or are close to the bottom of the camera market. Everyone who would in the past have bought a PAS now uses a smartphone instead. If they want more photographically out of their smartphone than their current model they have a choice of a very expensive phone, which is still compromised in terms of IQ and handling, or a real camera. The difference in cost of owning both a real camera and a cheap but adequate phone and just a high end phone is now negligible.