Originally posted by Spare Tire Same arguments apply: people who want to use the full image circle of their FF lenses also want to use the full image circle of their 645 lenses and pentax doesn't have a FF body neither in 35mm format nor in 645 format.
So what? Pentax doesn't make a digital rangefinder camera, either. If you want one of those, it doesn't mean that Pentax should build one. Just go buy a Leica M9.
Pentax has been very consistent about FF. The answer is "NO". If you want a FF dslr camera, buy a Nikon, Canon or Sony.
Personally, I believe that, given Pentax' finances and market position, launching a FF camera right now would be suicide. The FF market is a tiny fraction of the dslr market, and Nikon and Canon have that sewn up pretty tightly. Even Sony has barely made a dent in their share. And Sony has a lot more money to spend than does Pentax.
I think that it would be optimistic to think that Pentax could capture even five percent of the FF market. That means that there would be no economy of scale. Development costs that must be amortized per camera would be something like twenty times what C & N have to build into their prices.
Pentax does not have a good stable of FF-capable lenses. That would cost a fortune to develop and build.
Pentax seems to be doing much better than it was under the old management, prior to the Hoya buyout, but they are still not out of the woods. Hoya is being (rightly, IMHO) very conservative and trying to target their investments carefully.
I don't think that they would have green-lighted the 645D, if the old management had not already spent the development money. When Hoya came in, it was virtually ready to go into production. The only way that Hoya could recoup any of that development money was to actually build and sell the camera.
Plus, the 645D entered a significantly different market than would a FF camera. They were able to bring it in at a price that was very competitive. The dslr market, even the FF market is much harder for a small player like Pentax to compete in.