Originally posted by Blue Pentax has never used nano to describe their SMC. However it was around before the term nano came into use in this area. However, Pentax does refer to the Aero Bright Coatings as nano technology.
Pentax developed SMC to deal with refraction and reflection. They also had this to say about it.
About Super-Multi Coating (SMC) Noted - have you noted though that if you bump up contrast in pp it deepens the colors within the picture - hence my feelings that coatings supposedly effect contrast in a small defined way - hence micro contrast
Why I said what I said is that my Pentax lenses with smc coating do not in any way give better color than my non nano cheap Nikon lenses.
So all in all I believe all the companies invest in pure marketing hype - because who is actually going to challenge their statements.
On the other hand my Zeiss 50 1.4 that I used on my Contax blew my Minolta and Nikon 50 primes out of the water re: color rendering and contrast