Originally posted by Rondec It has a lot to do with advertising and funding professional photographers who then tout your gear.
This is indeed a major source of the media neglect. And this likely slops over into softwarez as well. Adobe advertises P'Shot, and Corel doesn't advertise P'Shop,m and nobody advertises GIMP -- and editorial staffs don't want to confuse the simple-minded consumers, so only 'standard' warez are featured.
Originally posted by Racerdew Pentax doesn't make as many different bodies as Nikon so there is less to look at.
And that is another major reason. The photo press, like any commercial media machine, needs a steady supply of raw material to chaw upon and regurgitate. Commercial media exist to push products into eyeballs. The more products a company releases, the more media space they get. Pentax could easily gain more article pages, by just releasing or re-releasing ('updating') more lenses. New bodies require more complex production, so don't expect a batch of Pentax bodies to hit the scene. But lenses... hay, just produce FA and DA lenses in more colors, to match the body choices!