Originally posted by Blue Too bad Ricoh has been missing-in-action in the slr world since the late 80s. Exactly what is it they will show Pentax?
Hopefully, they will help with pr and marketing and stay out of the optical designs. .
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Ricoh has run into the same global recession that the rest of the world has. But they've hung in there, paid a dividend to investors every year, and 2010 showed a 2.9% return on investment which was better than 2009 when they showed a 0.6% return on investment.
About Ricoh Americas Corporation
One big benefit to Ricoh is their sales network. I searched for Direct Sales (business services - ok) and found 6 sites within Washington State, one just 3 miles from me. I realize that business sales are not consumer sales, but still, if Ricoh chose to display their dslrs in their business sales offices, it might do a lot for Pentax dslr sales.
Ricoh is truly a global company in its networks, sales and service. They have about a 1/2 billion yen in sales to USA, 1/2 billion to Europe, 8 plus billion in Japan, and 1.2 billion yen sales in many other countries combined.
So what Ricoh offers Pentax is a global network. They are out there selling printers and business solutions around the world and have survived the recession. Why are they buying Pentax now? I think its because you find bargains at the bottom of the recession. Hoya paid 1 billion for Pentax and sold the non-medical camera portion of Pentax to Ricoh for 124 million. Sounds like a bargain to me.
Second thing that Ricoh offers Pentax, is that because Ricoh already manufactures compact cameras, and manufactures a lot of printers, there is a synergy between the electronic/programming technology that Ricoh works with and Pentax needs for its cameras. That synergy and depth was not there in the Hoya relationship. Also note that Pentax is still within the Japanese industry "family" so there is a loyalty there to Pentax.
I've looked at the compact cameras on Ricoh's US website, and the GRX with its replaceable sensor/lens technology indicates commendable innovation.
Thats my positive thinking case for Ricoh-Pentax and after my morning's research, i feel good about sticking with Pentax. Besides, i really really like my K5