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Originally posted by adr1an So no one can help fill in how Phase 2 leads to Phase 3 "Profit!" ?
I think we've got Phase 1 sorted now - Build an FF Camera Body... but still - two pages since asking.. no one can help shed light on this sticky "Phase 2" point...
Seriously - I would love someone to explain because I feel stupid (well more than usual) not seeing how Phase 1 leads to Phase 3....
you're assuming there is no market except for canon and nikon. There is no reason Pentax can't do a controlled smaller run and sell through at a profit. Ff does not need to sell at kr volume to be profitable. No-one said make a ff and sell it for $2000, we have to assume it would actually sell for as much or slightly more than a 5d or d700 but with unique Pentax offerings (like top fight WR which comes at a much higher price in canikon, and in body SR which canikon don't offer) the comparative would be the release on the k5 where it sold well despite costing more than Nikon and close to the price of the 7d)
I think there is a market if the design is right, more compact sr wr great primes good AF good flash control....(admittedly the flash control and AF as well as the prime engine will all need upgrades but then they do anyway)
aside from the core users who will upgrade (some of whom will buy 2 bodies you can be sure) there will be unhappy canikon users who move over because it appeals to them, there will also be new users brought into the brand because when they walk in a hop they will see a lineup that competes with the others on some level. right now with 2 bodies on display and a few lenses there's nobody even noticing them. Ricoh/Pentax will not win by trying to be leica they have to compete in the broader mass market.
I don't think though that FF will be the first big push, but i bet it's got a timeline already in the back of R&D's minds, and one Ricoh marketing takes hold and direction is clear I'll bet the internal road map will show it- we just won't see the road map. I can see why lens road maps exist but putting out body road maps is suicidal letting the competition know where you are headed. Even a lens road map that is going public should probably have some items not visible as they may tip hats towards other plans
Once again we're back to we're just a bunch of enthusiastic camera geeks talking through our hats until someone clarifies things by making an announcement. We also don't come close to representing the entire Pentax community we're just a vocal demanding never satisfied bunch for the most part