Originally posted by farhagh Sure. However, this will be even more tough if Nikon comes out with a cheap D600. Again, any camera concept may have their customers, and only a few people may prefer a basic entry level FF to a APS-C camera in K-5 class, just for the sake of FF. However, many may prefer to stay with (Pentax) APS-C for sure. My point was that all these FF rumors -if come true- can put Pentax more and more under pressure unless they have a good strategy.
I think that it would be good for Pentax if Nikon produces such a model. Pentax competes on a "try-to-catch-a-hit-on-a-special-appeal-in-almost-all-categories" kind of way. They have been in that mode for a while now. I think that Pentax/Ricoh knows that they will never be direct competitors of Canikon. However, they probably also know that not trying to repond to the general trends is probably the wrong direction if they even want to sustain business. There is some value in having competitors, especially when they decide to float the balloon. Pentax will eventually get to providing a balloon of their own. It might be months (or years) overdue, and overhyped. It might be great. No one knows. It probably will be K-mount.
Pentax / Ricoh might decide to compete with Sony instead, and maybe the Pentax MILC offerings do that, but Pentax seems to have Canikon more in their sights. Canon has no MILC's to my knowledge, and Nikon has a Q super small type. That's it. None of the three have extensive EVF's yet to my knowledge. It's not that none won't have them and more MILC offerings. It is about the risk of offering them in unproven markets, and some would say unproven technology. I think that they want to see a little more market maturation, so they can see how to repond. Pentax deserves a little credit for diving into markets that appeal to two different MILC buyers, though. However, my point is that Pentax has and will compete, and I think that competing with something lke the proposed Nikon D600 might be less formidable than one might think.
Assuming that Canon wants no part of the MILC market (which is likely wrong, btw), Nikon could easily put a K-01 killer on the shelves. Nikon could overtake a balloon like the K-01 if it wanted. Just like Pentax could model something to compete with the proposed Nikon model. In theory, all of the inherent features of a DLSR that have already been developed lets a FF camera be a possibility for a manufacturer. Like I said above, it may be months (or years) overdue, and overhyped. It might be great. No one knows. But I would bet that Pentax engineers have already had some prep about different trends - FF being one of them. FF will surely be discussed if a Nikon product has some measure of success.
The quicker the market opens up, the faster others will act to exploit it. Funny how Pentax has tried to be quick to the MILC market, in some ways anyway. They might not be quick to the market if a camera like the Nikon D600 is produced, but if it shows promise I doubt that Pentax / Ricoh will ignore it.