Originally posted by LaurenOE ...I believe the GXR/Ricoh branded cameras will be absorbed/dead in the near future...
Maybe for the GXR product, but I doubt that Ricoh will cease branding cameras. The higher ups at R/P must be thinking of certain short term and long term strategies and assessing risks to each one. What if they make the Pentax brand much more attractive to buyers than Hoya was able to do? If they only produced Pentax branded cameras and sold the Pentax brand, then Ricoh would be devoid of branded cameras and would likely never be able to enter the market again with Ricoh branded cameras.
I see Ricoh cameras becoming more like Pentax cameras except with Ricoh branding. Even if Ricoh unloads Pentax, they will still be a player (albeit, as always, a very small one) in the P&S and niche product arena. I say that knowing that future Ricoh cameras would need to start from the ground up since Pentax would have likely ended up doing all the heavy lifting.