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09-22-2012, 05:11 AM   #31
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QuoteOriginally posted by Heie Quote
.....................


That picture should look familiar

But that is what I am talking about - let your userbase do the marketing for you and reward the best ones. That took me all of 5 minutes, and only in paint. Have someone do it in photoshop and not a still captured from a video and they would create truly professional looking marketing products. And you would get TONS of them! And the best 5-10? Your marketing is done for you, for an absolutely minimal cost. We need to capitalize on such a fruitful resource.


And I think that's another phenomenal idea.

-Heie
Heie,

That is what I was thinking when I started this thread - let the real Pentaxians come up with the great marketing ideas. We know the gear. We're passionate about it. We know its strengths and its weaknesses like no one else.

I'd love to see a competition here, with some suitable prizes, for just what you said - original photographs with "artwork" that is designed to be the next killer marketing move for Pentax.

09-22-2012, 06:09 AM   #32
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QuoteOriginally posted by Docrwm Quote
Heie, That is what I was thinking when I started this thread - let the real Pentaxians come up with the great marketing ideas. We know the gear. We're passionate about it. We know its strengths and its weaknesses like no one else. I'd love to see a competition here, with some suitable prizes, for just what you said - original photographs with "artwork" that is designed to be the next killer marketing move for Pentax.
See PENTAX Marketing: It's good to be FEARLESS

ClassA, great image! You're ready to submit as well...



-Heie
09-22-2012, 04:27 PM   #33
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Talking about how to market: AFAIC, here's how not to. Does Carlson really believe that there only three full-frame capable lenses in Pentax's current lens line up? Unbelievable.
09-22-2012, 05:00 PM   #34
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Ok, not sure how I got to this but it looks like somebody at Pentax is actually listening. Or more likely is at least as smart as us amateur marketers.
Digital Cameras by PENTAX

I though it was a spoof at first.

So Pentax if you are listening: well done!

09-22-2012, 05:52 PM   #35
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QuoteOriginally posted by Class A Quote
Talking about how to market: AFAIC, here's how not to. Does Carlson really believe that there only three full-frame capable lenses in Pentax's current lens line up? Unbelievable.
As I have said before, we know their line better than they do.

"JC: It’s a big commitment because while it’s not a different mount, you have to create lenses for that, because all of our current lenses, except for three Limiteds, are designed for the APS-C sensor."

Really, are the DFA's out of production now? Aren't there 2 of them available that are FF compatible, hence the "FA" in the DFA? Oh, and isn't the FA50/1.4 still a current offering? Isn't it Full Frame capable as it was developed back in the AutoFocus Film days as well? Doesn't that make 6 lenses?

Wow. Hey, Pentax - how about hiring some of us?

Last edited by Docrwm; 09-22-2012 at 06:19 PM.
09-22-2012, 05:53 PM   #36
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QuoteOriginally posted by jatrax Quote
Ok, not sure how I got to this but it looks like somebody at Pentax is actually listening. Or more likely is at least as smart as us amateur marketers.
Digital Cameras by PENTAX

I though it was a spoof at first.
I must admit that the Pentax website is looking better. It used to be look boring as hell in the past.
09-22-2012, 06:06 PM   #37
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QuoteOriginally posted by psychdoc Quote
I must admit that the Pentax website is looking better. It used to be look boring as hell in the past.
I just visited and its a very different place. However, so far its only the front pages. They still have LOTS of content that is off, missing, or they don't cover. For example, try registering certain lenses that are in their current lineup - several are missing from the menus (e.g., 2 FA limited and 1 DA limited).
09-23-2012, 08:20 AM   #38
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QuoteOriginally posted by Venturi Quote
I have to break ranks with the "niche" paradigm. Pentax cameras are not niche material; they just aren't. Trying to be "niche" is/was really a horrible plan by Pentax to begin with. Leica is niche. Leica pulls $8K for a rangefinder without a lens. RED is niche. RED pulls $40K for a monochrome "brain".

The Pentax market is, and always has been, a photographic generalist one. Pentax makes damned good cameras with damned good feature sets, at damned good price points and it has a decent enough lineup of lenses to satisfy the needs of the majority of photographers in the world. But John Q Public doesn't even know they exist. Brand recognition and consumer education are what will catapult Pentax forward and fund R&D to carry the brand forward.

If Pentax wants to grow its market then it has to put its cameras into the hands of the public at large. It needs the K30 and K-5 sitting right next to Nikon and Canon APS cameras in the display cases, and it needs camera sales people guiding customers' eyes and hands toward the Pentax labels.

Pentax needs to wake up and grow up. For the past five years all that Pentax has really cared about is their sales in Japan. If that's where they actually want to focus then fine, go be a Japanese camera company. But if they intend to actually participate in the global marketplace then they've got to invest in the global markets.

  • Incentivize brick and mortar camera dealers, and the major electronics box store chains, to stock them on their shelves in prominent locations, and train their employees to promote and sell them.
  • Set the MAP 10% below the competition so there's enough of a price differential to get some attention. You can gradually raise prices up to "market" value once you start getting some market share.
  • Advertise on US prime-time television 2 or 3 days a week, on each major network to start some buzz with a little smack talk.
  • Hold workshops and seminars in these same brick and mortar stores to demonstrate Pentax' strengths and dispel the myths.

In other words, put together an actual brick and mortar marketing campaign and start driving consumer traffic to the brand. Because, it's about time I started hearing people say "Hey, is that a Pentax you've got?" again.

I get what you are saying, BUT John Q. Public doesn't know much more about Leica than they do Pentax and have never likely heard of Red and if they have they thing it is where you rent DVD's.

09-23-2012, 01:42 PM   #39
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QuoteOriginally posted by Blue Quote
I get what you are saying, BUT John Q. Public doesn't know much more about Leica than they do Pentax and have never likely heard of Red and if they have they thing it is where you rent DVD's.
Rarity, or obscurity alone does not alone make something a niche (nor does being absurdly expensive). There is a very finite market for Leica, and RED. Pentax does not serve a narrowly defined photographic audience any more than Nikon, Canon or Sony. Now, if Pentax made truly water-resistant cameras - ones you could dive to 100m with - then they'd be filling a niche. But, being the brand that says "We see no need to aggressively market in the USA" doesn't cut the mustard, as it were.
09-23-2012, 03:51 PM   #40
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QuoteOriginally posted by Heie Quote
ClassA,

Thank you very much - I hope the big wigs are taking notice, I really do - that video cost me nothing (well, potentially several thousand dollars, but it all still works! lol), and they can easily do the same thing. I know Pentax won't, however I tend to be a bit more aggressive and cavalier than others and to me, it's a viable risk. Can you imagine the firestorm that would be ignited if you told people that "We offer the only camera in the history of DSLR's that guarantees this internationally recognized standard." Think of the clients - Antarctic adventurers would take notice, rain forest trekkers would, and here's the biggest contract - the military. Can you imagine military units being outfitted for combat camera with a K-5 and DA* 16-50? it's smaller than anything they use right now, and what they are using is the same size, it's infinitely less durable. i.e. - if they are using 7D's or bigger for the durability with appropriate lenses - it's a HUGE and HEAVY system - fear people appreciate weight like the military does. If they are using a Rebel xxxD/Nikon Dxxxx, then it's durability is negligible compared to the K-5 - and it's still bigger!

Then, "the military is choosing Pentax? Well nothing has higher demands than the military...." Pentax starts, albeit yes, very slowly, becoming more and more in the spotlight as the right camera for the outdoors. To me, the several hundred camera replacements a year is dwarfed by the rapid increase in market share and exposure for Pentax's products - the issue is not the product, and not the lack of demand for them - simply a lack of awareness of their existence.

Again, like I said, I am willing to accept risk, and I think we as a global society don't do enough of it, personally. The fact of the matter is that Pentax needs to get aggressive. Very aggressive, and this, to me, is a very effective and long-lasting way of doing so.

Also, I agree with what you said about the fearless quote - it didn't occur to me until now but your marketing pitching inspired me to make this:

Attachment 141158

That picture should look familiar

But that is what I am talking about - let your userbase do the marketing for you and reward the best ones. That took me all of 5 minutes, and only in paint. Have someone do it in photoshop and not a still captured from a video and they would create truly professional looking marketing products. And you would get TONS of them! And the best 5-10? Your marketing is done for you, for an absolutely minimal cost. We need to capitalize on such a fruitful resource.


And I think that's another phenomenal idea.

-Heie
Cool idea for marketing, only problem is that if Pentax ever got out a mil-spec. camera and lens. Few of us could afford it.
Best stick with outdoor adventure/rugged. IMO.

Last edited by Ex Finn.; 09-23-2012 at 04:22 PM.
09-26-2012, 02:57 PM   #41
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So the top two issues people had about the K-5 were the autofocus and the rear screen?

Has anyone here ever seen anyone complain about the rear screen on the K-5? Sure maybe some complained about the K-01, but any screen issues about the K-5?

And as for the autofocus, I am going to doubt it is much of an improvement until I see some tests done. Maybe it can focus in lower light then before, but it still is not the system that the D300 or 7D has.

The best part is that Pentax felt the K-5 was so well liked in 2010 that it will continue to be a success in 2012 with just a couple of upgrades. Really Pentax?
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