Too crammed, too much in the wall of text ones.
Ads have to catch the viewers interest in a split second and tell the important story in the next. Those do neither for me.
Most of the picture ones are pretty ordinary. A random pic of a kayak or a standard pic of a surfer, coupled with a quite longshot slogan doesn't do it for me either. I've seen them all already marketing 13424 different products.
The more creative that do imply that your story starts here works much better. Like the "End of trail" one that leaves you fantasizing about what lies ahead and that this is your own story ready to be written are much more effective. The less tells you, while still keeping you interested, the better.
This is more my style of ads, it leaves me clueless but wanting to know more: