Maybe it hasn't anything to do with conformity or non-conformity, but rather that Pentax users may be a bit more aware regarding what they spend money on. Not that Pentax is totally superior, but in a certain large Norwegian forum, you don't really often see "Pentax vs. Nikon Y"-threads, it is "Canon X vs. Nikon Y" all the way.
Bothers me quite a bit, as it does with other things.
The Pentax community got me thinking about the Siemens community, which was in many ways quite similar to this site. All the others bought Sony Ericsson and Nokia, I went with Siemens twice (even though I have a Nokia now, as Siemens went out of business, sadly).
Things that not so many like is cool, basically, but not just for the sake of it. I listen to black metal because I think it is good, the "coolness" is a bi-effect.