At the Photokina booth there where no sports images. This is a missing for Ricoh to my mind. The whole image presentation was subpar compared to what Canon did. To me selling camera's is about the work you can do with the camera's so they should have more space on that. Ricoh also sponsors the European ATP tennis tour and is headsponsor for three major European women golf tournaments. They have Paula Creamer, USA pro golfster as the face for Ricoh. So to me having no sportsimages made at those events is a major missing. Clearly they communicate to potential new users that for sports Pentax is not the go-to camera system, wich I think is not true.
I was at the ATP/WTA tournament in Rosmalen and made this image of Simona Halep there, currently #2 on the Worls Ranking list.
Images of these famous sportspeople do sell those lower end Canon and Nikon camera's. I made this with K-5 and DA*300mm.