Originally posted by ElJamoquio Sure, but they're arguing that Canon's 40mm F/2.8 is full frame (which it is) while claiming that Pentax's 40mm F/2.8 is not full frame (and of course, it is full frame).
The same is true of 50mm F/1.8, etc...
Pentax's marketing is full of marketing-speak. Shocking, I know.
I would not count either 40mm as an APS-c lens.
If you wan't to see how little Cannon and nikon do for 90% of their customer base then lets for one minute exclude all the consumer grade variable aperture lenses and focus on Desirable APS-c lenses, ie optimised to take advantage of the reduced image circle or different field of view.
Pentax has the following, Da* 60-250/4, Da* 50-135/2.8, Da* 16-50/2.8, Da* 55/1.4, 15ltd, 21ltd, 35ltd macro, 70ltd, 20-40 ltd. All desirable lenses that people may prefer over a FF equivalent (the 16-50 being the one exception where a 24-70/2.8 on FF may be more desirable.)
Pentax also has 10-17 FE, Da14, Da12-24/4 and Da 17-70/4 which I would say are bested by their FF equivalents.
Canon has 17-55/2.8, L level optics but not build, 24/2.8 consume grade pancake, 60macro and mid range ultrawide zoom.
Nikon has 17-55/2.8, 10.5/2.8 FE, 12-24/4, 35/1.8, 40/2.8macro and 85/3.5macro
As you can see Canon and Nikon give you zero reason to stay with APS-C and instead spend their marketing in putting down APS-C users as inferior while crippling the APS-C cameras. By all means they are both great manufacturers of FF systems, but if you prefer the form factor of APS-C then Pentax and Fuji are the place to be.
Personally I would love to have Carry a FF/APS-C combo and use great glass on what ever camera suits my needs. Cannon and Nikon don't give you that option.