Forgot Password
Pentax Camera Forums Home
 

Reply
Show Printable Version Search this Thread
11-09-2014, 02:18 PM - 2 Likes   #1
Pentaxian
Dr_who's Avatar

Join Date: Jun 2009
Location: Edmonton, Alberta, Canada
Photos: Gallery | Albums
Posts: 686
Ricoh Booth at McBain Tradeshow

I had the lucky opportunity to have my telescope setup on display in the Ricoh/Pentax booth at the Edmonton Photographic Tradeshow by McBain Camera the other weekend. I had quite a few people come to me with interest and questions. I thought it was a very interesting experience as I've never done anything like that before.

Attached Images
View Picture EXIF
PENTAX K-3  Photo 
View Picture EXIF
PENTAX K-3  Photo 
11-09-2014, 03:20 PM   #2
Pentaxian
LensBeginner's Avatar

Join Date: Sep 2014
Photos: Albums
Posts: 2,490
Nice to see Ricoh-Pentax reaching out and trying to get known...
I'm not an astro expert (quite the contrary actually, just barely looked at the moon and confirmed that Saturn indeed has rings with a cheapo reflector ), and your reflector setup looks like the real deal...
So congratulations both to you and Ricoh!
11-09-2014, 03:21 PM   #3
Forum Member




Join Date: Nov 2013
Posts: 69
Ricoh and McBain Camera

Cool to see, thanks for the share. A lot of my Pentax gear I have ordered from McBain, items usually arrive here in Victoria in less than 20 hours.
11-09-2014, 03:30 PM   #4
Pentaxian
Not a Number's Avatar

Join Date: Mar 2012
Location: Venice, CA
Posts: 3,897
Thanks for sharing.

I can't wait for all the criticism from the negative nancys about the size of the booth, Pentax banners and amateurish displays.

11-09-2014, 03:34 PM   #5
Pentaxian
LensBeginner's Avatar

Join Date: Sep 2014
Photos: Albums
Posts: 2,490
QuoteOriginally posted by Not a Number Quote
Thanks for sharing.

I can't wait for all the criticism from the negative nancys about the size of the booth, Pentax banners and amateurish displays.
Looks ok to me...
There's neatly arranged leaflets, there's colored camera bodies, there's a pro-looking tele, there's ruggedized compacts, there's niche markets (the telescope), brands are strongly stated, the colors are quite consistent (black, red, white) and there's a tidy lens display case...
11-09-2014, 04:25 PM   #6
Pentaxian
JimmyDranox's Avatar

Join Date: Oct 2012
Location: Ploiesti, Romania
Photos: Gallery | Albums
Posts: 1,585
Congrats. A very good initiative. Especially because many astro photographers don't know that a Pentax camera can take very good astro images.

Your mount is an H-EQ5?
11-09-2014, 04:32 PM - 1 Like   #7
Loyal Site Supporter
tvdtvdtvd's Avatar

Join Date: Jan 2010
Posts: 682
I'm trying to wrap my head around "The power to wonder what if is always with you." Despite being a confirmed
abuser of the English language, that sentence makes my head hurt.

I'll offer an alternative for Ricoh: "What if? = Can do!"

Same sentiment, much easier to read and process, much more immediate impact. A FA31 in exchange would be
just fine on this end.
11-09-2014, 04:41 PM   #8
Moderator
Site Supporter
MarkJerling's Avatar

Join Date: May 2012
Location: Wairarapa, New Zealand
Photos: Gallery | Albums
Posts: 5,206
QuoteOriginally posted by tvdtvdtvd Quote
I'm trying to wrap my head around "The power to wonder what if is always with you." Despite being a confirmed
abuser of the English language, that sentence makes my head hurt.

I'll offer an alternative for Ricoh: "What if? = Can do!"

Same sentiment, much easier to read and process, much more immediate impact. A FA31 in exchange would be
just fine on this end.
You're right. That is a scary sentence! Possibly a "lost in translation" moment?

11-09-2014, 04:48 PM   #9
Loyal Site Supporter
tvdtvdtvd's Avatar

Join Date: Jan 2010
Posts: 682
QuoteOriginally posted by MarkJerling Quote
You're right. That is a scary sentence! Possibly a "lost in translation" moment?
I was going to suggest that, but didn't want to make stereotypical assumptions. Just as likely, they let an
exec do the slogans to save on the marketing budget.

At least it didn't read something like: "Pentax is good, no?"
11-09-2014, 04:58 PM   #10
Moderator
Site Supporter
MarkJerling's Avatar

Join Date: May 2012
Location: Wairarapa, New Zealand
Photos: Gallery | Albums
Posts: 5,206
QuoteOriginally posted by tvdtvdtvd Quote
I was going to suggest that, but didn't want to make stereotypical assumptions. Just as likely, they let an
exec do the slogans to save on the marketing budget.

At least it didn't read something like: "Pentax is good, no?"
Reading some overseas printed manuals can be particularly scary. My son's new radio-controlled 4x4 is a good example. It's English - and it's not English, is the best way to describe it.
11-09-2014, 05:26 PM   #11
Loyal Site Supporter
Mikesul's Avatar

Join Date: Sep 2009
Location: Phoenix, AZ
Posts: 2,477
I guess the various comments above on language are meant well but it does seem odd in a world where most or all of our equipment comes from countries where English is not the native language to always be complaining if "our company" doesn't phrase things in simple North American dialect. Although content of the phrase "imagine what if" is silly the idea is clear. It sounds like just the thing a contemporary American ad agency would dream up. Sort of like 'An Army of One."
11-09-2014, 05:44 PM   #12
Site Supporter




Join Date: May 2014
Location: Minnesota
Posts: 1,182
Yeah Pentax ! It's about time...
11-09-2014, 05:58 PM   #13
Site Supporter




Join Date: Jun 2013
Location: Washington DC
Photos: Albums
Posts: 418
Pentax has long had some translation problems. They need to hire an editor (such as me) to refine what their translators render. The slogan here is trying to say: "The power to wonder 'What if?' is always with you." (Not that it is such a great slogan, but that's the intended meaning.) They are pushing the "always with you" theme, I think, because of the compactness of the K-S1 and Q-S1.
11-09-2014, 06:21 PM   #14
Loyal Site Supporter
tvdtvdtvd's Avatar

Join Date: Jan 2010
Posts: 682
QuoteOriginally posted by Mikesul Quote
I guess the various comments above on language are meant well but it does seem odd in a world where most or all of our equipment comes from countries where English is not the native language to always be complaining if "our company" doesn't phrase things in simple North American dialect. Although content of the phrase "imagine what if" is silly the idea is clear. It sounds like just the thing a contemporary American ad agency would dream up. Sort of like 'An Army of One."
"An Army of One" may be a contradiction but it's a simple analogy that readily conveys a descriptive image.
"The Power To Imagine What If Is Always With You." would be cumbersome and clunky in any language.

And to be fair, Bonjour Croissant is an abomination. Poor communication is not endemic to English
translations.

---------- Post added 11-09-2014 at 07:25 PM ----------

QuoteOriginally posted by Marktax Quote
Pentax has long had some translation problems. They need to hire an editor (such as me) to refine what their translators render. The slogan here is trying to say: "The power to wonder 'What if?' is always with you." (Not that it is such a great slogan, but that's the intended meaning.) They are pushing the "always with you" theme, I think, because of the compactness of the K-S1 and Q-S1.
I think you are indeed correct. It's still clunky but the added punctuation helps the awkward if > is transition.

Last edited by tvdtvdtvd; 11-09-2014 at 09:34 PM.
11-09-2014, 06:31 PM   #15
Moderator
Site Supporter
MarkJerling's Avatar

Join Date: May 2012
Location: Wairarapa, New Zealand
Photos: Gallery | Albums
Posts: 5,206
QuoteOriginally posted by Marktax Quote
Pentax has long had some translation problems. They need to hire an editor (such as me) to refine what their translators render. The slogan here is trying to say: "The power to wonder 'What if?' is always with you." (Not that it is such a great slogan, but that's the intended meaning.) They are pushing the "always with you" theme, I think, because of the compactness of the K-S1 and Q-S1.
Thanks for clarifying. Those " " ? simbols really make all the difference!
Reply

Bookmarks
  • Submit Thread to Facebook Facebook
  • Submit Thread to Twitter Twitter
  • Submit Thread to Digg Digg
Tags - Make this thread easier to find by adding keywords to it!
american, army, booth, booth at mcbain, camera, dslr, english, head, hurt, language, lens, mcbain, photography, phrase, power, reviews, ricoh booth, sense, sentence, slogan, tradeshow, wonder
Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Pentax (Ricoh Imaging) Booth In Pictures Adam Homepage & Official Pentax News 6 09-15-2014 10:09 AM
Pentax at Edmonton Photographic Tradeshow Dr_who Pentax K-3 1 10-21-2013 07:31 AM
Hands-On at Photokina and the Pentax Booth Adam Pentax News and Rumors 93 09-20-2012 05:55 AM
BBC: 'Booth babes' stir controversy at 2012 CES jolepp General Talk 14 01-14-2012 09:40 AM
Funny comment heard at Pentax booth at Toronto show Donald Pentax DSLR Discussion 5 05-07-2007 07:29 PM



All times are GMT -7. The time now is 05:54 AM. | See also: NikonForums.com, part of our network of photo forums!
  • Red (Default)
  • Green
  • Gray
  • Dark
  • Dark Yellow
  • Dark Blue
  • Old Red
  • Old Green
  • Old Gray
  • Dial-Up Style
Hello! It's great to see you back on the forum! Have you considered joining the community?
register
Creating a FREE ACCOUNT takes under a minute, removes ads, and lets you post! [Dismiss]
Top