Originally posted by cpopham Just this afternoon I was using an old M42 lens my grandfather gave to my father a year or two before I was born (early 80s).
Sadly I can't ask him, as he passed away many years ago, but I suspect my grandfather would that think that was pretty cool.
"Cameras come and go, but the lens is forever."
The last line is an excellent slogan and could form the basis of a completely different slant where Pentax don't advertise the bodies as the main thrust, but their lenses instead. They now have a great range of excellent lenses to shout about (even though the DA*60-250 still hasn't arrived!
)
Panasonic have been pushing TV adverts in the UK about their new P&S range having 28mm wide angle coverage and long telephoto capability rather than millions of pixels. In a large shopping mall yesterday, the same camera was being heavily promoted on the back of the TV adverts in many stores.
Pentax is a lens manufacturer, it needs to promote that aspect strongly and then also add that in keeping with their fine traditions they have award winning bodies to fit them to as well.
Inspirational advertising works well too, even with a challenging thrust.
I would suggest that something along the lines of "Are you demanding enough to deserve a Pentax ...." etc., etc.
I'm sure that many here could come up with conceptual strap lines that would not only make people feel
they deserve to become a Pentaxian but
want to as well.
Pentax make great products with probably more positives and less negatives than the other brands. The largest negative they have is the poor image they generate due to innefectual, uninspired marketing. It's not about the quantity, but the quality.
I see many less able products succeeding in the market place because their marketing is superior.
Marketing today is just as important as the innovations, but maybe (I hate to say this) even more so.